Launch campaigns in minutes, not days.

Audience Builder turns "the audience we just talked about" into a campaign-ready list your team can push live before the meeting is over.

Request a demo → See how it works
SOC 2 Type II Built on Claude

Describe it. Build it. Activate it.

Move from audience idea to campaign activation in minutes, not days.

01Describe
Write it in plain language
Your request

“Lapsed donors, ages 25–44, across our 12 priority states.”

Claude reads & structures it
Structured filters
Donor status · Lapsed Age · 25–44 Geo · 12 states
02Build
Claude builds the audience
Target Lapsed Donors · Q3 Outreach
52,340campaign-ready
contacts
Matched on your description
Lapsed donors Ages 25–44 12 states
Uses your existing data & permissions Cleaned & refreshed daily
03Activate
Ship it anywhere
Sync to your stack
Salesforce
CRM & campaigns
Excel
Spreadsheets (.xlsx)
Meta
Paid social audience
NGP VAN
Field & organizing
Mailchimp
Email & SMS
New integrations added all the time
How it works

Describe it. Build it. Activate it.

From audience idea to campaign activation in minutes, not days.

Describe

Write it in plain language

Tell Audience Builder who you need. "Lapsed major donors in California who gave more than $100 last year." No SQL, no ticket, no waiting.

Lapsed major donors in California who gave more than $100 last year
Build

Claude builds the audience

Audience Builder reads your data schema and translates your request into a precise, auditable filter set. You see the count in seconds.

Donor type = Major State = CA Last gift > 12 mo
Activate

Ship it anywhere

Push directly to NGP VAN, Meta, Salesforce, or your data warehouse, before the meeting is over. Every audience ships with a complete filter record.

52,340
Campaign-ready contacts
Get started

Cut your next list in the meeting it came up in.

We'll run a working pilot against one of your datasets. You'll have a campaign-ready audience before the first session is over.

Request a demo →
SOC 2 Type II Deploy in hours
For the campaign team

From "we should target..." to "it's live" before the meeting ends.

The traditional list request takes days: file the ticket, wait for the query, review, revise, repeat. Audience Builder collapses that into a conversation. Describe who you want. See the count. Refine. All before the meeting ends.

  • Self-serve, not self-service. Marketers, fundraisers, and organizers build audiences themselves, without waiting on a queue or learning a new tool.
  • Refine in real time. Ask follow-up questions until the audience is exactly right. The count updates live as you adjust.
  • Know what you're sending. Every audience comes with a plain-English summary of who's in it. Easy to share with colleagues, leadership, or compliance.
Plain-English request
"Major donors in California who gave over $100 this year."
Structured filters
Donor type = Major State = CA Annual gift > $100
23,418 people in your audience
From audience to live campaign

One click from "this is the audience" to "the campaign is running."

No more downloading a CSV, emailing it to ops, waiting for it to land in the campaign tool, and praying nothing got reformatted. Audience Builder pushes the list straight to the platform your team is launching from.

  • Direct integrations. Push to NGP VAN, your Data Warehouse, CSV, Meta, or Salesforce, without leaving Audience Builder.
  • Closed loop. Every list pushed to a campaign links back to its exact audience definition, so you can trace any campaign result to the audience that drove it.
  • More coming. New integrations are added regularly via Civis's data integration library.
Export destinations
NGP VAN Field & organizing
Data Warehouse Direct table write
CSV Universal export
Meta Paid social
Salesforce CRM & campaigns
12s
From describing your audience to seeing the count.
Internal benchmark · Q4 2025
3 days → 3 min
Typical cycle time from audience idea to campaign-ready list.
Pilot cohort, Q4 2025
100%
Of audiences ship with a complete record of every filter applied, ready for compliance review.
Every audience, by design
0
New tools for your team to learn or manage. Works on top of the data you already have.
Architecture
Built for the work your team does

Every campaign your team runs. Launched the same day.

From the fundraising team to the field, every campaign function gets the same in-meeting speed, on the audiences they need, the way they're already structured.

Fundraising

Donor lists, on demand.

Build the segments your fundraisers need: major-donor pulls, lapsed-giver recovery, end-of-year asks. All without filing a request to the data team.

  • Donors who gave last year but not this year
  • Major donors above a giving threshold by region
  • First-time givers eligible for a second-gift ask
  • Mid-level prospects with rising engagement scores
Mobilization & Organizing

Voter, volunteer, and event universes in real time.

Organizers pull the universes their programs depend on and refresh them as the program evolves, without a data team intermediary.

  • Sporadic voters with high support scores not yet contacted
  • Registered voters in target precincts who missed the last two elections
  • High-propensity volunteers not signed up for an upcoming event
  • Event attendees who never took a follow-up action
Advocacy & Action

Reach supporters by the issues they care about.

Cut audiences by action history, issue area, and engagement, so you can mobilize the right people at the right moment.

  • Supporters who took action on an issue but haven't this cycle
  • Petition signers who haven't given a follow-up gift
  • Action-takers in districts of swing legislators
  • Lapsed advocates with high historical engagement
Communications & Membership

Newsletter, member, and retention audiences. No spreadsheet required.

Segment members and subscribers for retention, reengagement, and content campaigns. By behavior, not guesswork.

  • Members within 60 days of subscription expiration
  • Newsletter subscribers who clicked but never gave
  • Members engaged with a specific issue or content topic
  • High-value members who haven't logged in this quarter
Paid Media

Seeds, suppression, and audience uploads.

Build seed audiences for paid social, lookalike candidate sets, and platform suppression lists, without exporting raw data files.

  • High-value donors as seed for lookalike modeling
  • Lapsed givers excluded from paid acquisition ads
  • High-engagement supporters in target geographies
  • Recent action-takers seeded into paid mobilization campaigns
"Our campaign team used to queue up list requests three days out. Now they build and tune their own audiences while we're still in the meeting, and we see every filter they used."
DR
Director of Analytics
National advocacy organization · Civis Platform customer
For data & IT

Marketing moves faster. You keep full control.

The audiences your campaign team builds are still your audiences. On your data, in your environment, with your permissions. We remove the bottleneck without removing the guardrails.

Architecture & governance

Built to sit on top of what you already run.

No new data store to stand up. No row-level data leaving your environment to reach the AI model. No separate permission system to maintain. Audience Builder runs against your existing warehouse and respects the access controls already in place.

  • Your data stays yours. Queries run against your warehouse via API. The AI model sees the schema, not the records.
  • Every audience is auditable. Each list ships with the exact filters that produced it. Inspect, approve, or roll back any audience by ID.
  • Permissions you already enforce. Audiences bind to the dataset they were built against, so existing dataset permissions and schema controls apply automatically.
Audience record
Audience ID
aud_7f3c·donors-q1
Approved
Filters applied
Donor type = Major State = CA Annual gift > $100
Datasetdonors_fy24
Built bye.alvarez@
Data locationYour warehouse
Questions

Frequently asked.

Where does Audience Builder run? +

Inside your own environment, on the Civis Platform. It queries your existing data warehouse directly. There's no second data store to provision or keep in sync.

What does Claude actually see? +

Your natural-language prompt, your dataset's schema (column names and remarks), and, for list filters, the distinct values for categorical columns. Your actual data never leaves your environment and never reaches the AI model.

Can I edit filters by hand? +

Yes. Every audience exposes its full filter list. You can edit filters in a structured UI, keep chatting, or both. The plain-English interface is a starting point, not a lock-in.

Which datasets are supported? +

Any table in your data warehouse with a description and per-column notes. Your admin chooses which datasets to enable; once configured, an audience is permanently bound to the dataset it was built against.

How do exports work? +

Exports go directly to NGP VAN, your Data Warehouse, or CSV today, with Meta and Salesforce coming soon. Every export carries a full record of the filters used, so you can always trace a campaign result back to the audience that drove it.

Is there a free trial? +

Audience Builder is available to Civis customers, and to new teams as part of a guided pilot. Request a demo and we'll scope a short pilot against one of your datasets.

Tweaks

Hero variation
Layout + headline
A: hero-first, dark brand gradient, big product mock on the right.
B: type-forward light hero; the app mock sits below in its own band.
C: left copy, right full-bleed navy art panel anchoring the product mock.